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Learn More About Your Target Market With the Council Market Analysis Report
The 2011 Council Market Analysis Report, containing demographic and Tapestry information about each council’s members and population, is now available on MyBSA. To download the report, visit Resources...
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Summer Update Released for 2011 Council Market Analysis Report
The Council Market Analysis Report is a valuable demographics research tool for council planning that is free for local councils. It is especially useful for recruiting and marketing campaigns, as well...
View ArticleHave Scouts, Parents, Leaders Offer Their Opinions
To provide the best youth program, the Research & Program Innovation Department surveys our membership from time to time to learn their opinions on various Scouting issues. Please encourage your...
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‘2012 Environmental Scan’ With BSA Trends, Facts Now Available
The 2012 Environmental Scan is now available at www.scouting.org/about. This Environmental Scan contains the latest information about social trends and facts affecting the BSA. It is a tool to assist...
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Council Market Analysis Report Now Available
Council Market Analysis Reports for 2014 are now available. These reports are specific to each individual council and include information about the youth and families each council currently serves and...
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2014 Environmental Scan Now Available
The 2014 Environmental Scan is now available at scouting.org/about. This report is a compilation of research conducted by national organizations, institutions and government agencies. It includes...
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